We wrote yesterday about why we think a mobile-optimized site is a good approach for many businesses looking to target mobile devices and tablets. NPR Digital Services also has a write up on why it's a great (and necessary) approach for their station sites.
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Businesses need to be thinking about how they're reaching customers on mobile devices and tablets. The percentage of website visits from mobile devices continues to grow rapidly. As more and more people get smartphones and tablets, more people visit the web via their mobile phone or tablet. We're recommending to many of our clients they think about a mobile-optimized website.
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